People Manipulation using mental shortcuts

Have you ever thought about our mental shortcuts ? Here I am trying to expore more on this and to give more insight about it.

Its worth giving a example than explain that. Have you ever wonder, how you reached your home / office / school today ? You have'nt asked any one. You have'nt even thought about whether you are going in the right way. Same is to the driving, are you giving the same attention to the gear change that you have given earlier? Well, it has been automated after few repeatation. These all called automatic behaviour.

Take another example of a news you read today in the news paper. Have you ever thought, you need to verify it ? No, you just belived it. You have taken the shortcut to belive that anything comes in "Times of India" or "The Hindu" headline is true. But you still doubt what ever comes in 3rd page gossip. These are all the shortcuts you take based on the automatic behaviour.

Think Pepsi.

Now guess, What the college guys are drinking ?

Did you really thought they are drinking milk ? C'mon then you never seen any ad in TV.

This is called relative manipulation. showing or telling something and then ask a related question which the persons brain is already trained to take shortcuts. He will defenatly land on the answer you expected.

We all know whats the meaning of "Sale", which all shopes does. But, we know the another meaning of it when it is displayed in the shop. People are going to pour into the shop and buy, even if they have increased the price and and selling them. This is how any one can be get maniputlated by their brain taking shortcuts.

There are some preinstalled rules ( shortcuts got installed ) in our brain, one example of that is "if some one helps you, you owe him a favour in return". This can be used in selling something by offering trails or samples. When you are offered free juice or something, what you gonna do ? Atleast you would be thinking of buying one, if its not that worse. But this mind set never comes easily, when a sales person just asking you to buy them telling its qualities.

This world is so complex, as our mind is too. It learns everthing without you knowing it as the learning also an automated one.

Shortcuts are very much essential to our life in everything we do in our daily life. Its impossible to imagine living with no shortcuts. As we dont even know that we are using shortcuts and we do have no control over them. In the same time whenever we use them we stand vulnerable.

Our mind is with countless shortcuts and we still learning daily. Its easy for any one to manipulte us with the shortcuts as well to create a new shortcut.

Going further this direction I think I will become a manipulator ;)

- Saravana Kumar (Since 1976)